Web Page Update

Website Redesign & Content Renewal for a Hairdressing Client

Project Background

My client, an established hairdresser, approached me with the need to modernise their existing website. While the site had served them for years, both the design and the content had become outdated. The client wished to retain their original colour palette and logo to preserve brand recognition, but requested a more contemporary look and improved functionality.

Project Objectives

Refresh the overall visual design while maintaining brand identity
Update all written content to reflect current services and standards
Improve user experience and site structure
Integrate social media channels to increase visibility and engagement
Deliver a modern, clean, and professional online presence

Project Process

1. Website Audit & Consultation

Conducted a full review of the existing website, identifying outdated elements, broken links, and design inconsistencies.
Held a consultation with the client to understand their goals, preferred style, and brand requirements.
Agreed to keep the original colour palette and logo to ensure continuity.

2. Design Refresh & Layout Modernisation

Developed a new, modern layout with improved spacing, typography, and visual hierarchy.
Enhanced the overall aesthetic while respecting the client’s established brand colours.
Introduced a cleaner, more intuitive navigation structure to improve user experience.

3. Content Update & Rewriting

Rewrote all website content to ensure accuracy, clarity, and relevance.
Updated service descriptions, pricing information, and promotional text.
Ensured the tone of voice aligned with the client’s professional yet friendly brand personality.

4. Social Media Integration

Connected the client’s social media accounts directly to the website.
Added visible links and embedded elements to encourage cross‑platform engagement.
This integration contributed to increased website traffic and improved customer interaction.

5. Final Review & Delivery

Performed a full quality check to ensure all pages were responsive, functional, and visually consistent.
Delivered a polished, up‑to‑date website that reflects the client’s professionalism and supports their business growth.
Provided guidance on maintaining the site and keeping content current.

Project Outcome

The final result is a modern, cohesive, and user‑friendly website that strengthens the client’s digital presence. By combining refreshed design, updated content, and social media integration, the site now attracts more visitors and better represents the client’s brand in today’s competitive market.