Social Media Management &
Brand Design
Instagram Carousel for Lash Technician Client
Project Background
I designed an Instagram carousel for a lash technician, centred specifically around individual lash extension aftercare. The goal was to create a clear, educational piece of content that helps clients understand how to care for their lashes while maintaining a strong and consistent brand presence.
To ensure full visual alignment, I worked with the client’s complete brand identity. This included not only their colour palette, but also their brand typography, allowing the carousel to reflect the exact style and personality of their business. By combining soft, elegant tones with the client’s signature font, the final design feels cohesive, recognisable, and professional.
The aftercare information was organised into simple, step‑by‑step slides, each focusing on one essential instruction. Clean layouts, balanced spacing, and subtle design elements were used to keep the content easy to follow and visually appealing, especially on mobile screens.
The final result is a feminine, clean, and polished design that not only educates clients but also visually reinforces the lash technician’s brand identity across their social media presence.
My Brand Design ProPersonal Brand Design Processcess
Project Description
For this project, I developed the full visual direction for my own brand, starting with the creative foundations and gradually refining the design. I began by creating moodboards to explore different styles, aesthetics, and visual themes. These helped define the tone I wanted the brand to express.
Next, I designed several logo concepts, experimenting with shapes, layouts, and stylistic variations to find a look that felt authentic and aligned with the brand’s personality. Alongside this, I created a colour palette that reflects the energy and character I wanted to communicate.
All elements — including the moodboards, logo drafts, and colour explorations — were created and refined in Canva, allowing for a smooth and flexible design workflow.
The final design direction was chosen because it embodies a feminine, clean, and cheerful aesthetic. The bright, uplifting colours and simple, refined layout create a visual identity that feels positive, approachable, and true to the brand’s spirit.
Short Video Editing
Project Description
Leather Artisan Introduction Video
I created this short video to introduce a skilled leather artisan and their craft. The client provided me with pre-recorded footage – all high-quality video material that beautifully captured their artistry and leatherwork.
My role was to carefully select the most expressive and compelling scenes from the footage, then bring them together into a cohesive narrative. Using the CapCut application, I edited and assembled the complete video, paying close attention to pacing and visual flow.
To complement the calm, warm atmosphere of the visuals, I selected music that felt perfectly suited to the mood – something that would enhance the serene, inviting feeling of watching a skilled artisan at work with leather.
The final video successfully showcases the craftsperson's talent whilst creating an engaging introduction that draws viewers into their creative world of traditional leatherwork.